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Some brands like to look back on their heritages and try to recover some of the glamour of old times by readopting their first badges. Fiat has been a recent example. Anyway, this is not something that works for all of them. Take Dacia, for instance. Now the Romanian automaker has to prove it is able to produce modern, affordable and reliable vehicles. And there is nothing better to print a new image than a new badge. The car chosen to showcase the new brand’s identity is the Sandero.
http://illegal-crew.org/dacia-sandero-2011-photos/