Lamborghini has reaffirmed its plans to unveil an SUV concept at the upcoming Beijing Auto Show in April. The Italian company said that the reason why it opted for an SUV model is the car buyers’ preferences in China.

“Chinese customers love their big cars”, Christian Mastro, Lamborghini’s general manager for the Asia-Pacific region, told Bloomberg News. “All the brands are making cars more specific for the Chinese market.”

It’s a fact that has been noticed by other luxury carmakers, such as Bentley. VW Group’s other exclusive brand, will also unveil its first-ever SUV concept next month at the Geneva Motor Show. It plans to roll out the production version in 2015, one year ahead of Lamborghini’s successor to the 1980s LM 002.

Belinda Carlisle was right: Heaven is a place on earth. And we think we’ve just found it. The automotive heaven is located in Switzerland, in a showroom full of so many supercars that we lost track of the number.

The place is packed with both modern and classic exotics. Lamborghini fans would be most delighted as there are quite a few Aventadors, many versions of the Gallardo, Murcielago and Diablo from standard models to racing cars, as well as three rare Miuras and an LM002 SUV.