According to data provided by Rolls-Royce, 56 percent of the company's clients who ordered a Ghost and Ghost Extended Wheelbase model last year customized their vehicle through the brand's bespoke operations.

The British luxury brand's personalization program includes anything from the application of unique paint colors, coach lines and tread plates to special features such as champagne sets, humidors and picnic cabinets.

Despite the turmoil in global markets, Rolls-Royce is doing extraordinarily well. In fact, the above sentence is an understatement: while the recession seemed to hit the company in 2009, when it sold a little over 1,000 cars representing a 17.3% drop over the previous year, sales in 2010 were up by an amazing 171%.

And things are looking even better for 2011: in the first half of the year (January through June) Rolls-Royce recorded a 64.1% increase in sales delivering 1,592 units.