Some design concepts are meant to be taken seriously whereas others, not so much. You only have to take a quick look at the opening photo above to see in which of the two categories the 2020 ZUGO design study falls into.
The ZUGO is the creation of Milos Paripov who has an M.A. in Digital Arts/Media Arts (Mediengestaltung/Digitale Kunst) from the University of Applied Arts in Vienna, Austria.
Inspired by the original Yugo 45, Paripov designed the ZUGO as a low-cost, all-electric sub-compact hatchback to participate in the 2011 edition of the Auro(r) automotive design conference, held in Zagreb, Croatia, earlier this year.
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