Good manners dictate that unless you are provoked, you can politely ignore your adversaries. In the case of those involved in the auto industry, politely point out to your clients and/or the press why and in which areas your products are superior. That's a common practice. Openly attacking your opponents is considered rude.
But Not anymore. At the 2012 Detroit Motor Show, some pretty poisonous remarks were uttered by several executives. BMW North America boss, Ludwig Willisch, dismissed the new Cadillac ATS and Lincoln MKZ saying that, despite their claims, they are simply not in the same league as the 3-Series.
“We don’t produce trucks, nor taxis or buses”, said Willisch. “We don’t produce sofas on wheels – and we don’t take mass-market vehicles and rebadge them as premium.”
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