Jeep is one of the two mainstream brands within the Fiat Group – Chrysler LLC alliance (the other one being Alfa Romeo) that are destined to play a major global role in the company's growth plans for the future.
To mark Jeep's renewed lineup in Italy, the automaker is launching a new TV campaign under the tagline "Don’t' adapt to conventions". The first spot is named "Never Adapt" and it will begin airing on Italian television channels on Sunday, October 9.
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