Back in the early 1990s when the Japanese auto industry went sports car crazy churning out models like the third generation Mazda RX-7, the Mitsubishi 3000GT, the Nissan 300ZX and Skyline GT-R, and the Toyota Supra, one vehicle stood out from the rest and that was the Honda / Acura NSX.

The NSX taught American and European car manufactures a lesson or two on how to build a high-performance sports car that not only looked good but also was reliable and reasonably priced for what it had to offer.

The fact that it remained in production virtually unchanged for 15 years from 1990 to 2005 is a testament to the innovation of its original design.

With close to 7 million views on YouTube in just three days after it launched, Acura's first ever Super Bowl commercial titled "Transactions" with Jerry Seinfeld trying to be the first in line to take delivery on the upcoming NSX, is one of the most watched ads of this year's game.

Therefore, it only makes sense that Acura will bet heavily on the commercial to create more buzz around its name.

Following the extended version of the original ad, Acura has released a second commercial with Jerry Seinfeld, who once again attempts to convince the man who secured the first NSX to give him his place through bribery, which in this case involves a Munchkin.

The Honda group isn't playing games with its Super Bowl spots this year, that's for sure. After recruiting Matthew Broderick to reprise his role as Ferris Bueller in the 2012 Honda CR-X ad, the Japanese firm's premium brand Acura has hired its own stars for its first ever Super Bowl appearance.

The new Acura spot for the upcoming NSX features comedian Jerry Seinfeld with Tonight Show host Jay Leno making a special appearance towards the end of the commercial, the extended version of which you can see right after the break.

The ad shows Jerry Seinfeld going to extremes to be able to be the first one in line to buy the Acura NSX hybrid sports car (seen here in concept guise) that's scheduled to go on sale in 2015, only to be beaten in the end by Leno.

Now that was pretty fast. The creators of Sony's wildly successful Gran Turismo racing game series have released a new video that brings to life both the brand-new Acura NSX Concept that was revealed just the other day at the 2012 Detroit Auto Show and the original model, which was marketed under the Honda brand name outside North America. Read more »

While the NSX Concept is the undisputed star of Acura's booth at the 2012 Detroit Motor Show, the Japanese automaker also brought along a more down-to-earth study that is the precursor to the new ILX luxury compact sedan.

With the exception of a few minor cosmetic details such as the bumper trims and the flashy alloy wheels, the ILX is pretty much production ready, which shouldn't surprise anyone given that it's scheduled for launch in North America this spring.

Acura has just introduced the NSX Concept at the 2012 North American International Auto Show in Detroit and these are the first official photos.

The Japanese automaker has shown several concept models over the years for a replacement to the iconic Honda / Acura NSX that was built from 1990 until 2005, but for one reason or the other, none of them managed to reach the production phase

This time, however, Acura says the NSX Concept is the real deal with the production model to debut within the next three years. Interestingly, Acura says that it will developed by an engineering team led by Honda R&D Americas, and manufactured in Ohio, at a yet to be named facility.

Like the original model, the NSX features a mid-mounted naturally aspirated V6 engine but with a twist; Acura's engineers added the firm's Sport Hybrid SH-AWD (Super Handling All Wheel Drive) hybrid system that utilizes three electric motors.

The next Hollywood superhero blockbuster to hit the silver screen is The Avengers, which is due for a 2012 release.

The movie brings together Marvel Studio's greatest superheroes like Iron Man (played by Robert Downey Jr.), The Hulk (Mark Ruffalo), Captain America (Chris Evans), Thor (Chris Hemsworth), Natasha Romanoff (Scarlett Johansson), Nick Fury (Samuel L. Jackson) and more.

And what does the movie have to do with an automotive site like Carscoop, we hear you ask? Well, we're getting there. You see, following recent filming in Cleveland, Ohio, the movie set moved to New York City and Central Park this week.