As we've seen in the past, there are many non-traditional ways to promote your brand or a product.

Audi Bulgaria and local advertising agency "Noble Graphics Creative Studio" came up with an idea to promote the brand's quattro all-wheel drive system by lending a helping hand to those in need during the heavy snowfalls experienced in the country this winter.

The company sent out the "Audi quattro Action" team comprising four men to assist any Bulgarian drivers that were stuck in the snow. You can watch the short clip in the video after the break.

The revised RS5 Coupe is the subject of Audi of America's newest promotional video that depicts the crown jewel of the firm's extended A5 lineup deep in the desert.

The RS5 is motivated by a 4.2-liter V8 that delivers 450 horsepower and is matched to seven-speed S tronic transmission with launch control program that transmits power to all four wheels through Audi's quattro system.

Ingolstadt's answer to the BMW M3 Coupe will launch in the U.S. this year.

The Geneva Salon may not be the prime place for tuners, but it is one of the two most important motor shows in Europe together with the Frankfurt and Paris events that alternate each year, and as such, big players in the industry like ABT Sportsline always have something new to show.

At this year's event, ABT will debut several new tuned models including the Volkswagen Up! and Beetle, and the Audi AS6 Avant and QS3 crossover.

A full set of official photos of the upcoming generation of Audi's A3 hatchback were spilled onto the web today affording us our best look at the new compact car before it heads over to the Geneva Motor Show for its world premiere.

These pictures reveal the three-door hatchback variant, though Audi is planning to expand the range with the five-door Sportback, a two-door convertible and for the first time ever, a four-door saloon based on last year's A3 sedan concept.

On the outside, despite having a slightly more aggressive front boasting Audi's new family face with the six-point grille and "angrier" headlamps, the new A3 could easily be mistaken for a facelifted version of the current model.

However, this is not the case as the Audi A3 is the first production model in the VW Group to use the company's brand-new Modular Transverse Matrix (MQB) vehicle architecture, which will underpin most new VW Group cars including the Golf Mk7.

As Audi begins to take orders for the new A1 Quattro before it arrives in select markets in Europe this March, the German automaker released the first video footage of the four-wheel drive hot hatch in action.

Only 333 units of the A1 Quattro will be produced - all in left-hand drive, with 19 of those heading to the United Kingdom with an on-the-road price of £41,020.

There's good news and bad news for UK buyers enticed by the new Audi A1 Quattro hot hatchback.

Starting with the good news, the limited production model will be offered for sale in Britain with the company taking orders in March. And now for the bad news. For one, only 19 out of a total of 333 examples worldwide will be imported to the UK, all of which are left-hand-drive.

Then there's the steep price that comes to £41,020 (equal to US$64,600 or €49,500), which makes it £1,000+ more expensive than 340PS (335bhp) RS3 Sportback.

Next up on Project Kahn's list is the Audi Q7 with a 233bhp 3.0-liter V6 diesel engine. The British tuner visually transforms the premium SUV with a new exterior styling and an extensive makeover of the interior.

On the outside, Kahn exterior's package includes a ground effects kit with a front apron featuring gunmetal grey detailing, wheel arch extensions, front fender vents side skirts, a roof spoiler, and a rear apron that also houses the diffuser and the new exhaust tailpipes.

The last time we had a good look at the 2013 Audi A3 hatchback, it was from the January Consumer Electronics Show (CES) in Las Vegas where the German automaker displayed the compact model's interior.

In some of those aforementioned shots, the new A3's exterior was displayed on the LCD screen located above the center air vents.

Now, an Eastern European website has posted this picture claiming that it's the first official photo of the new three-door A3, which is scheduled to make its world premiere at the Geneva Motor Show in early March.

Our spies have captured a prototype of the upcoming Audi Q5 facelift during some cold weather testing in northern Europe.

There's not much to say about this specific test car's appearance as it is a prototype for trying out the updated Q5's mechanical hardware (more on that in a bit).

However, we believe that the actual facelifted model will encompass the same styling changes seen on recent Audis such as the refreshed A4 and A5, and which include more stylish and narrower headlamps and the company's new hexagonal front grille.

After we got our first-taste of the new RS4 through a handful of leaked images earlier today, Audi has now officially pulled the sheets off the flagship model of its A4 series.

The RS4 makes its comeback as a station wagon featuring the same 4.2-liter V8 engine found in the RS5 models. The naturally aspirated eight-cylinder unit is good for 450PS (444bhp) at 8,250 rpm and a peak torque of 430 Nm (317.15 lb-ft) available from 4,000 to 6,000 rpm. That's a 30bhp improvement over the previous RS4.

Audi's seven-speed S tronic dual-clutch automatic transmission and quattro permanent all-wheel drive with up to 70 percent flowing to the front or as much as 85 percent to the rear with a default 40:60 ratio, transfer power to the road.

According to the German automaker, the RS4 Avant can accelerate from zero to 100 km/h (62mph) in 4.7 seconds and reach a governed top speed of 250 km/h (155mph), which can be increased to 280 km/h (174mph) upon request, while consuming less than 11lt/100km on average (21.4mpg US).

The second-generation of Porsche's Boxster roadster has been superseded by a brand-new model, which will make its official debut at the Geneva Motor Show next month. Porsche’s tradition of rolling out special editions of its standard models is legendary, but understandably, it's too early for anything other than the standard Boxster and Boxster S in its range.

Likewise, the Audi R8 is expected to get a mild facelift this year, with the most significant change being the replacement of the so-last-year single clutch semi-automatic gearbox by a modern twin-clutch transmission.

Despite all this, EVO magazine has decided to compare the 2009 Boxster Spyder against the V8 version of Audi’s R8 Spyder. The two cars have certain things in common: they are both open-top, mid-engined sports cars made by German premium manufacturers and they were launched in 2009.

The all-new Audi RS4 Avant is not much of a secret anymore as the first official pictures along with some initial details leaked onto the web today.

As we reported in our scoop story on Monday, the 2013 Audi RS4 adopts the RS5's improved 4.2-liter V8 engine rated at 450PS (444bhp) and 430Nm (317.15 lb-ft), channeled to the road through a seven-speed S-tronic dual-clutch transmission and Audi's quattro all-wheel drive system.

We also learn today that the new RS4 Avant allegedly completes the 0-100km/h (62mph) sprint in 4.7 seconds, a tenth of a second slower than the lighter but also far less practical and roomy RS5 Coupe.

Audi's engineers also made changes to the suspension setup and fitted the RS4 with a more potent braking system and 19-inch wheels shod in low profile, high-performance tires.

These will likely be the last spy shots we bring you of the next generation Audi RS4 Avant, as according to our sources, the high-performance station wagon will make its world premiere at next month's Geneva Motor Show.

There had been a debate on whether or not the 2013 RS4 Avant would use Audi's new 4.0-liter turbocharged unit launched in the S6 and S7 with 420HP, and the S8 with 520HP, but our insiders tell us that Ingolstadt finally chose the RS5's 4.2-liter naturally-aspirated V8 delivering 450PS (444bhp) and 430Nm (317.15 lb-ft).

Evidently, every little bit of power matters for Audi, which has just lifted the covers off a new version of the TT RS featuring some subtle mechanical and styling upgrades. The new model is called the TT RS Plus and will be available in both Coupe and Roadster formats.

At the heart of the new flagship TT lies a modestly beefed up version of the regular RS' 2.5-liter turbocharged five-cylinder engine that gains 20PS (20bhp) more power and 15Nm (11.06 lb-ft) more torque lifting output to 360PS (355bhp) and 465Nm (342.97 lb-ft). A new sound flap promises to improve the five-pot's aural beat.

Like the model it is based upon, customers can choose between a six-speed manual gearbox and a seven-speed S tronic dual-clutch transmission that comes with a launch control function to optimize acceleration from a standing start. Power is channeled to all four wheels through Audi's quattro permanent all-wheel drive system.

Brand loyalty is a priority for any car manufacturer. It ensures that they have a healthy core of buyers who will remain loyal when the time comes to change their car for a new one. Luring customers away from a rival, or “conquest” sales, as it is commonly known in the industry, is also one of their key objectives.

Therefore, when a report like the 2012 New Luxury Vehicle Loyalty Study comes out, you can bet automakers pay attention. Conducted by Polk and AutoTrader, the study examines the reasons why luxury car buyers stay loyal or “defect” to another brand.

“Understanding behaviors and attitudes is critical in helping automotive marketers to more effectively reach and influence luxury shoppers during their decision making process”, said vice president of automotive insights at AutoTrader, Rick Wainschel.

Usually, when an insensitive driver double-parks on the road blocking the way to other vehicles, all it takes is a call to the police to get things sorted out. But there comes a time when frustrated drivers take matters into their own hands…

Which is what happened in Exarcheia, a neighborhood in downtown Athens, Greece, when the owner of what looks like a fairly new Audi A3 Sportback parked in front of a couple of large metal trash bins partially blocking the road.

While most passenger cars were able to make it through, a city bus that was making its routine trek around town couldn't fit. The bus driver along with the other drivers that were piling up behind kept honking again and again but to no avail; the owner of the Audi was nowhere to be seen.

These days, downsizing doesn't occur only to engine displacement but also to engine outputs. Case in point, the introduction of two new entry-level diesel engines for Audi's A5 Sportback and A5 Coupe models.

The new 136PS (134bhp) and 163PS (161bhp) 2.0-liter TDIe diesels will be offered in parallel to the existing 143PS (141bhp) and 177PS (175bhp) 2.0-liter TDI units, the difference being that the 'e' engines are less powerful but more fuel-efficient.

The 2.0-litre TDIe 163PS is available on both the A5 models, linked exclusively to six-speed manual transmission.

The most exclusive and powerful version of the Audi R8 Spyder has arrived in the States. All in all, the Ingolstadt-based automaker will hand-build 333 examples of the R8 GT Spyder, 50 of which are destined for the U.S., each carrying an MSRP of $210,000 (€163,300), not including a $1,200 destination and delivery fee or local taxes.

What you get for the price of a family house in some states such as Ohio, is a lighter and more powerful version of the R8 V10 Spyder.

At an event held today at its headquarters in Wolfsburg, Germany, Volkswagen revealed its new "Modularer Querbaukasten" or MQB platform that will form the base for the upcoming seventh generation Golf as well as a large number of other mainstream models.

The MQB is by far the most important platform architecture in the group, as it will be used in the next generations of the Volkswagen Polo, Beetle, Golf, Scirocco, Jetta, Tiguan, Touran, Sharan, Passat, and CC, as well as the soon-to-be revealed Audi A3, and all the other derivatives from Seat and Skoda.

A key feature of the platform is its flexibility in terms of wheelbase length, track width, wheel size and seating positions. Other dimensions such as the distance between the pedals to the wheel center are always the same and provide a unified front-end system.

The already available in Germany new 3.0-liter BiTDI V6 engine from Audi has arrived in the UK market heading the diesel lineup in the A6 Saloon, Avant, Allroad Quattro and A7 Sportback.

Audi's most potent V6 diesel lump comes equipped with a two-stage turbocharger group as well as a start-stop and recuperation system delivering 309HP (313PS) from 3,900-4,500rpm and a generous peak torque of 650Nm (479.4 lb-ft) from 1,450 to 2,800rpm.