If not all, most makers of hybrid automobiles focus their advertising campaigns on their vehicles' fuel economy and CO2 emission ratings, but not Infiniti that has taken a different route with its new M35h.

Following a teaser clip last week, the Japanese carmaker released the full video today of its M35h taking on the also new 2012 Porsche Panamera S Hybrid in a quarter mile drag race.

The 360-horsepower M35h completed the standing quarter mile in 13.4 seconds beating the 380-horsepower Porsche Panamera S Hybrid by about half-a-car's length, according to the video provided by Infiniti.

As the saying goes, there's a time and a place for everything. And stopping on the left lane of a busy highway with the intent of scolding the following vehicle's driver for supposedly approaching too close to your car is beyond doubt the wrong time and wrong place for such a move.

See what happens next from the footage recorded on the trailing vehicle's dashboard mounted camera.

Just moments ago, Infiniti dropped an email into our inbox pointing us to a video on YouTube titled "What is the fastest accelerating full hybrid?" The short clip shows a driver dressed like The Stig entering a Porsche Panamera S Hybrid and getting ready to race the sports saloon in the desert.

Infiniti's email also notes, "Check out this teaser video and let us know where you think it’s going…. Don’t miss the results, coming January 23rd, 2012".

Since we find it hard to believe that the Japanese automaker would create a promotional campaign for Porsche and its new Panamera Hybrid we think it's all about showing the potential of the also new M Hybrid (called M35h in certain markets).

Visitors to the 2011 Los Angeles Auto Show that runs for the public from November 18 to 27, will have the chance to see first-hand the brand-new Infiniti JX, but for those of you that don't plan to make the trip to California, we have a new set of videos showing the ins and outs of the crossover model. Read more »

Infiniti is relying on its partnership with Red Bull Racing and the blessings of reigning Formula One World Champion Sebastian Vettel to promote a sportier image for the brand

At this week's 64 International Auto Show in Frankfurt, the Japanese automaker put the spotlight on a one-off Infiniti FX50 designed in conjunction with Vettel. The special crossover features a host of aerodynamic, styling and mechanical improvements, all designed with Vettel's input.

Leaving aside the elegant Cadillac Ciel which is a pure design study (for now), the big production stars of this year's edition of the Pebble Beach Concours d’Elegance festival in Monterey, California, are the 2013 Lexus GS 350 and the production-ready Infiniti JX showcar.

We have already presented both cars in detail but we now have video footage from the presentation events that took place on Thursday evening ahead of the Pebble Beach Concours d'Elegance, and which you can watch right after the break.