More than a dozen examples of the classic Lancia Stratos in both production and rally trims met up with the one-off New Stratos at the recent 2011 Rally Legend Event in San Marino.

The New Stratos was commissioned by wealthy German car enthusiast Michael Stoschek and built by Italian design house Pininfarina. It is based on a shortened platform of the Ferrari 430 Scuderia and features a 4.3-liter V8 engine sourced from the same model with 540-horses and more than 500 Nm (369 lb-ft) of peak torque.

The original Lancia Stratos HF is, if not the, one of the most legendary rally cars of all time. Crafted in an era of notable achievements for the Italian automotive industry, the Stratos is a sad reminder of what Lancia once stood but not anymore.

Designed by the great Bertone, it was based on Ferrari mechanics using a modified version of the Dino's 2.4-liter V6. The Stratos was an extremely successful racing car winning three consecutive World Rally Championships in 1974, 1975, and 1976.

The Fiat Group may have forced Lancia to give up on the art of…making cars, but the Italian company is trying to compensate by mastering the art of…promotion.

The Italian firm's new flagship model, the Chrysler 300-sourced Thema, is making a special appearance at the 68th Venice International Film Festival, of which Lancia is the main sponsor for the seventh year running.