A 60-second spot that aired during the break in Sky TV’s Super Bowl coverage last Sunday was the opening shot in Chrysler’s new advertising campaign with which it re-launches the brand in the United Kingdom.

The commercial shows the 300C sedan cruising through Detroit and then emerging through a tunnel in the streets of London, where it is joined by the rest of the brand's UK line-up. It is very similar to this ad only now we see Chrysler's re-badged Lancia models as well.

As part of its 75th anniversary celebrations, Mopar revealed a new limited edition version of the Chrysler 300 that will go on display at the 2012 Chicago Auto Show from February 10-19 before it arrives in dealerships this summer with a starting price of $49,700, which includes $825 for destination.

The Mopar '12 300 will be built in a limited run of 500 units, all of which are painted in a black exterior finish with bespoke Mopar appointments such as the black chrome grille and accents, tinted lights, blue pin stripes on the profile and hood, plus “Mopar 75” fender badges and a set of color matching 20-inch forged alloy wheels.

The Chrysler division's tuning and performance arm also made changes to the interior that features black leather with blue accent stitching on the seats and steering wheel, a unique Mopar shifter handle, special sill plates and badges, and matte carbon hydrographic accents on the instrument panel and center console sections.

When you are a Major League Baseball Hall of Famer like Tony Gwynn, you can pretty much afford to get whatever ride you like. In Gwynn's case, at some point he fancied a first-generation Chrysler 300 in a coupe form. And he got his wish.

But now, Gwynn's custom-made Chrysler 300 has popped up for sale at Beverly Hills Motor Cars in San Diego with the dealer asking for US$27,950 (€21,700).

Chrysler continues to expand its offerings for the new 300 sedan with the introduction of a new V6 option for the Luxury Edition, which will be available in addition to the range-topping 300C Luxury Series featuring a 363 horsepower 5.7-liter HEMI V8 engine.

The 300 Luxury Edition is powered by the regular model's 292HP 3.6-liter Pentastar V6 engine matched to a standard eight-speed automatic transmission and the choice of rear- or all-wheel drive.

Detroit's "Big Three" never miss the chance to take a dig at each other when the opportunity arises. And for General Motors, the opportunity came with the recovery of a stolen 2006 Chrysler 300 that was equipped with the firm's OnStar FMV [For My Vehicle] in-car wireless communication system.

This is the first recorded case of a non-GM vehicle fitted with the aftermarket mirror, which encompasses the OnStar system, that was stolen and recovered by the police since the company introduced it into the market earlier this spring.

"OnStar advisors typically assist in the recovery of more than 500 stolen General Motors’ vehicles each month, but helping to recover a competitor's stolen vehicle is a new undertaking," GM said in a statement.

Platform sharing is nothing new in the automotive world. Everyone does it as it enables companies to reduce development costs across the board. For example, if it weren’t for the VW Touareg, Porsche probably wouldn’t have the means to develop the model that effectively made it a cash cow: the Cayenne.

And truth to be said, most of the times, your average buyer doesn't know what's hiding under the sheetmetal nor if the vehicle in question is identical in many ways to a model bearing a different badge, because what he or she sees and feels are indeed different.

The trouble starts when carmakers engage in blatant badge engineering, simply placing a different grille and a new logo on the steering wheel and calling it something else.

And that's where the problem lies for Fiat and Chrysler. The automotive alliance recently revealed a trio of Lancia models in Europe: the Thema sedan, Flavia Cabrio and the Voyager MPV, which are nothing more than rebadged versions of the Chrysler 300, 200 Convertible and Town & Country respectively.

We'll admit that the title may seem like yours truly forgot to take his meds today – but for better or for worse, that’s not the case. You see, all three quotes come from Chrysler's new 60-second ad that will air on Thanksgiving Day during the Lions-Packers football game.

“See it Through” is a 1917 poem by Michigan poet laureate, Edgar A. Guest. The carmaker says that it's appropriate since it exemplifies the comeback of Detroit and Chrysler.

Once a staple motto of the American muscle car industry, the "there is no replacement for displacement" school of thought has become somewhat obsolete in today's high-tech world.

Of course this does not mean in any way that we don't appreciate some raw American V8 power, and there's a lot that going on with the conceptual Chrysler 300S 426 that is on display at the 2011 Los Angeles Auto Show.

The concept is a joint project between Chrysler and its Mopar brand, which basically dropped a 426 cubic-inch [equal to 7.0-liters] Hemi V8 crate engine under the hood of a Chrysler 300S.

The company didn't release any performance figures, but our guess is that it's either the all-aluminum 426 Generation III Hemi V8 that is rated at 540 horsepower and 530 lb-ft of torque, or the more recent 426 Gen III High Output HEMI V8 with a monstrous 590-horsepower on tap. Either way, that's a whole lot of ponies…

On Wednesday, Lancia made its new Thema sedan available in the European market.

The Italian firm's first full-size saloon model after the ill-fated Thesis was discontinued in 2009, is one of two models to emerge from the alliance between Lancia and Chrysler, the other one being the Town & Country-based Voyager MPV.

The Thema is in essence a Chrysler 300 wearing Lancia badges and as such, it was an easy and cheap solution for the Fiat Group to expand Lancia's range upwards without sinking valuable resources into the brand that was once famous for its achievements in the World Rally scene.

Chrysler's “Imported from Detroit” campaign that began airing during the Super Bowl earlier this year and continued with several more spots later on, has grasped the interest of viewers and consumers alike.

Unfortunately for Chrysler, it has also caught the attention of the Made in the USA Foundation, which filed a complaint with the Federal Trade Commission against Chrysler's claims for false advertising. And it’s not only Chrysler as the non-profit consumer group is also targeting Ford for the same reason.

The redesigned 2011 Chrysler 300C has scored an impressive 80 -- an “Excellent” rating -- in the road test portion of Consumer Reports’ latest assessment of upscale sedans.

David Champion, senior director of Consumer Reports' Auto Test Center, lauds the 300C as having a “quick, muscular 5.7-liter V8 engine… responsive handling and a more comfortable ride."

Though only ranking near the middle of the pack, the 300’s score is a huge leap from the pitiable 64 given to the previous model. The car impressed the editors and engineers at Consumer Reports so much that they hailed it as "the best Chrysler sedan we've seen in decades."

The Chrysler Group continues to roll out new advertisements that communicate the “Imported from Detroit” message, albeit without the success of the original commercial starring Eminem that in our opinion should have been about the new 300 instead of the 200, but that is another tale for another time.

The new 60-second commercial is titled, “If You’re Gonna,” and it begin to air on national and cable networks last Friday, September 16.

The Fiat Group may have forced Lancia to give up on the art of…making cars, but the Italian company is trying to compensate by mastering the art of…promotion.

The Italian firm's new flagship model, the Chrysler 300-sourced Thema, is making a special appearance at the 68th Venice International Film Festival, of which Lancia is the main sponsor for the seventh year running.

After its international public debut at the Geneva Salon last spring, the new Lanica Thema will be making one more appearance at the 64th International Motor Show in Frankfurt next month before it goes on sale across Europe in October.

Lancia's contribution to the transformation of the Chrysler 300 to the Thema is restricted to the Italian brand's badges, plus the higher quality materials and different trim options for the interior.

For those of you that think driving through the congested roads of Manhattan or Paris is bad, maybe you should take a look at the following video, which seems to have been shot somewhere in the Middle East (if you happen to know where, leave us a comment below).

In broad daylight and while normal drivers are using the road, numerous wannabe drifters, mostly in American and Australian rear-wheel drive saloons like the Ford Crown Victoria, Chrysler 300 and the Holden-based Chevrolet Caprice, are showing off their rides slideways.

You're enjoying a day on the track when all of a sudden someone bangs your pride and joy: what's your first reaction?

Well, our guess is you may use a different choice of words, but more or less, it'll be in the same tone as the driver of this Chrysler 300 SRT8 that was hit by a Chevrolet Corvette ZR1 that lost traction after a bit of a showoff.

Watch the video after the break, but be advised, there's foul language to be heard so turn off your speakers if you happen to be at a workplace.