For a company that hadn’t revealed a brand new car in 12 years until it launched the Evora in 2008, revealing five new models in the same auto show like Lotus did in Paris in 2010, was a ballsy move.

The Proton-owned company said at the time that the concepts previewed its all-new range that is under development. The new Elise, Esprit, Elan and Eterne saloon, as well as a city car, were impressive indeed.

However, the company has been bleeding cash ever since it was acquired by the Malaysian carmaker in 1996. With Proton facing a few problems of its own, such as seeing its share in the local market reduced by almost 50 percent, selling Lotus was a logical option.

Lotus will hold the world premiere of the Evora GTE Road Car Concept at the McCall’s Motorworks Revival event tomorrow, August 17, at Pebble Beach.

The road-going concept is inspired by the Evora GTE racecar, which has been developed to participate in endurance races, such as the 24 Hours of Le Mans, in the newly formed GTE category.