You'll most likely remember Chevrolet's recent Super Bowl XLVI ad on the Silverado where it made fun of "Dave" who didn't make it to the rendezvous point with his friends after a post-apocalyptic catastrophe because he was driving a Ford F-150.

General Motors' move to take a swipe at the F-150 has found a follower as the Chrysler Group's Ram Trucks division has launched its own commercial poking some fun at the Ford pickup truck.

The ad starts by showing the Ram truck with a deep voice (doesn't it remind you of the garbled voices shouting "they took our jobs" in South Park?) in the background asking this question:

"What would happen if you were to take away 30-horsepower from a Ram 1500, remove 27 foot pounds of torque and subtract 40,000 miles from its powertrain limited warranty?" The same voice answers: "Well, you'd end up with a Ford F-150."

We were right to assume that the Chrysler Group's "The Dark Side of Ram" commercial previewed the new top-of-the line Laramie Limited Edition truck, which premiered in Chicago earlier this month.

We don't have anything else to add about Ram's darker colored and more luxurious pickup truck, but if the beautiful brunette in the original teaser captured your attention, you may want to take a glance at the rest of the swimsuit models featured in the clip by watching the videos that follow after the break.

It could be a scene from a James Bond movie but the bikini-cladded brunette bombshell seen coming out of the water in this teaser clip doesn’t approach 007 but a Ram truck covered in a black sheet.

The spot says we'll have to wait two more days to find out what's hiding under the covers, which coincides with the grand opening of the 2012 Chicago Auto Show.

Ram Trucks has already announced that it will debut a new top-of-the line trim level called Laramie Limited Edition in Chicago, but we can't say for sure if this is the "Dark Side" or if the company has something else in store for us.

We've shown you a lot of insane pickup trucks on these pages but this one is quite the find - and not only because it has the potential to emit as much CO2 as a small country with every sudden move of your right foot.

Nicknamed Optimus, the heavily modified Dodge Ram 3500 truck is powered by a twin turbocharged Cummins diesel engine that churns out a whopping 1,200 horsepower and an even more mind-blowing 2,000+ lb-ft (2,711Nm) of peak torque! A pretentious beast indeed.

The Chrysler Group's Ram division is going to present a new range-topping edition of its pickup truck called the Laramie Limited with added features at the upcoming 2012 Chicago Auto Show, which opens to the general public on February 10.

"The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup segment and exceeded our expectations,” said Ram boss Fred Diaz. “Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited."

Law enforcement and other emergency agencies have yet another option when it comes to their rides as the Chrysler Group has just introduced its new Ram 1500 Crew Cab 4x4 Special Service package that follows in the footsteps of the Dodge Charger Pursuit vehicle.

The company says that the Walker, Texas Ranger-approved police-decked Ram 1500 features a selection of heavy-duty-adapted equipment such as the 100,000-mile sparkplugs, 220-amp alternator and a larger oil cooler.

The Chrysler Group's now independent Ram brand hopes to turn some heads at this year’s SEMA Show with the Ram 392 Quick Silver concept.

The brawny pickup truck started life as a 2011 Ram R/T but Mopar's engineers replaced the stock 390HP 5.7-liter V8 with a SRT-sourced 6.4-liter 392 HEMI V8 with 470-horses.

The Chrysler Group's Ram division presented three new pickup truck variants today, including the 2012 1500 Mossy Oak Edition and the Power Wagon ST and Laramie models.

Staring off with the 2012 Ram 1500 Mossy Oak , the special edition version is set to arrive in dealerships in December 2011 with pricing set at US$39,910, including $995 destination charge.

The limited-run model was created in cooperation with Mossy Oak, which is a camouflage brand. This explains the odd-looking Mossy Oak Breakup Infinity trim on the center console and door panel inserts that have the opposite effect of camouflage…

The product plan brewing continues over at the Fiat Group – Chrysler LLC alliance. Following the recent news on the Jeep and Alfa Romeo brands, the group's CEO Sergio Marchionne offered new details on Chrysler LLC's strategy.

In an interview with Automotive News, Marchionne said that the company has revised its Project Genesis plan, which was put in place in 2008 when Chrysler was still under the ownership of Cerberus Capital Management.

The two key elements of the Genesis plan are merging the dealerships of all four Chrysler group brands, including Chrysler, Dodge, Jeep and Ram under one roof, (with only a few exceptions), and abolishing duplicate products that are the result of badge-engineering such as the Chrysler Sebring and Dodge Avenger, and the Chrysler Town & Country and Dodge Grand Caravan.

It's been two years since Bob Nardelli stepped down as Chrysler CEO while the company was still owned by private equity firm Cerberus Capital Management LP, for which he still works, but the 63-year-old exec still has the hots for the Detroit carmaker.

During an interview with The Detroit News on the sidelines of a recent Dow Jones conference in New York, Nardelli said that the Obama administration didn’t have to give Chrysler away to Fiat as he believes Cerberus could have done a better job of saving the automaker.

In a move that perhaps shows more than anything else how intertwined the automotive industry is today, the Fiat and Chrysler Alliance announced today plans to sell the Fiat Doblo van in the U.S. and Canadian markets under the Ram brand.

You may recall that GM's European division Opel, will debut its own rebadged version of the Fiat Doblo called the Combo at next week's Frankfurt Motor Show .