With developing costs on new technologies rising and markets fluctuating in unforeseeable ways, cooperating with other manufacturers is the way to go.
BMW has been one of the first to mingle with its automotive counterparts. Since 2002, it has been cooperating with Europe’s second largest group, PSA Peugeot Citroen.
Only a few days ago, it announced a new deal with Toyota, in which the Germans will provide the Japanese with their diesel engines in exchange for Toyota’s vast expertise on hybrid technology.
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