GM's Chevrolet division will have a huge presence at this year's Super Bowl game as it plans to air no less than five commercials focusing on the Camaro, the Sonic and the Volt.

These include the "Needing Getting" music video for the Sonic from the band OK Go that will air during the pregame program, the "Aliens" spot showcasing the Volt, the "Chevy Happy Grand" with the Camaro Convertible, the "Sonic Anthem" that chronicles the sub-compact's stunts, and the "Joy", again with the Sonic.

General Motors has found itself in a somewhat embarrassing situation as the Detroit-based automaker revealed that some examples of its newly launched 2012 Chevrolet Sonic subcompact model might be missing an inner or outer front brake pad.

The automaker said it became aware of the problem on November 29 when a customer brought a 2012 Sonic into a dealership complaining about noises coming from the brakes. The company noted that here are no known crashes or injuries related to the issue.

Professional skateboarder Rob Dyrdek joined forces with GM's Chevrolet brand for a daredevilish car stunt to promote the launch of the new Sonic sub-compact, and the result was pretty impressive.

The 37-year old American skateboarder swapped his four-wheel plywood board for the five-door Sonic to perform a 360-degree “kickflip”, which employed two 50-foot ramps, one to launch off and the other to land the car on. And did we mention that there was a giant skateboard positioned between the two ramps?

When General Motors previewed the Chevrolet Sonic series with the Aveo RS Concept at last year's North American Auto Show, the company also hinted at a spicier version inspired by the study.

Following the launch of the regular Sonic models, Chevrolet has now revealed the production Sonic RS that will go on sale late next year after making its world premiere at the Detroit Motor Show in January.

Providing a free ride to influential people is a tried and tested method that carmakers employ to generate publicity about a model. Sports players and socialites, however, now have to take a back seat to people with a great influence on social media.

What exactly does this mean? Well, General Motors has enlisted the services of a company named Klout. This company ranks a person’s “social influence” and then runs a sampling program providing said person with certain “perks” – in GM’s case, a 2012 Chevrolet Sonic.

The Chevrolet Cobalt may be dead in the States where it was successfully replaced by the Cruze sedan, but the nameplate lives on in the rest of the world.

After the debut of the concept version at the Buenos Aires motor show this past summer, General Motors today introduced the final production 2012 Cobalt that will eventually go on sale in 40 countries across Europe, Africa, the Middle East and South America - but not North America.

In addition to Brazil, which is the first country to receive the new Chevrolet Cobalt, the car will be produced in three more factories around the world, though GM did not disclose any more details on the locations.

The 30 or so Sonic and Cruze concepts along with the numerous Camaro project cars that have been presented at this week’s SEMA Show, haven’t stopped the flow of new Chevrolet exhibits in Las Vegas.

As you can probably guess by its name, the Sonic Boom is all about sound. The subcompact model features an audio system developed by Chevrolet and Kicker with its design and component placing said to be inspired by jet engines.

If you are even remotely interested in two wheels, then you know who Ricky Carmichael is as he has been crowned American Motorcycle Association champion no less than 15 times –the first before he was 20 years old.

Since 2007, Carmichael entered the NASCAR Camping World Truck Series. Now he has teamed up with GM and Chevrolet to create the Sonic All Activity Vehicle – Ricky Carmichael Concept for the 2011 SEMA show.

General Motors is counting on its revised portfolio of small cars to further increase its sales in North American, and at next week's SEMA aftermarket show in Las Vegas, the Detroit-based automaker will showcase the personalization possibilities for its sub-compact Chevrolet Sonic and the Cruze sedan with a plethora of concepts.

For the time being, GM has shared some initial details on some of the concepts it will display in Las Vegas along with a handful of pictures of two customized Sonic hatchbacks.

General Motor has released the official EPA fuel economy estimates for the new 2012 Chevrolet Sonic sub-compact, which officially joins the 40mpg club.

When equipped with the 1.4-liter turbocharged four-cylinder engine that delivers 138-horsepower and 148 ft.-lbs. (200 Nm) of torque, the 2012 Sonic returns an EPA-estimated 40 mpg on the highway and city fuel economy of 29 mpg. The 1.4 Turbo is offered exclusively with a 6-speed manual.

In the same warehouse where the Ark of the Covenant is purportedly stored, all of the world’s missed opportunities are held in a sort of limbo, no doubt waiting for sweet release at the hands of Irina Spalko.

What you may not realise until the last twenty seconds (assuming you’re seeing this ad for the first time and didn’t look at the title of this post) is that it’s a TV commercial for Chevrolet’s European arm.