A 60-second spot that aired during the break in Sky TV’s Super Bowl coverage last Sunday was the opening shot in Chrysler’s new advertising campaign with which it re-launches the brand in the United Kingdom.

The commercial shows the 300C sedan cruising through Detroit and then emerging through a tunnel in the streets of London, where it is joined by the rest of the brand's UK line-up. It is very similar to this ad only now we see Chrysler's re-badged Lancia models as well.

If it's attention that Chrysler wanted, it sure got what it asked for with the most secretive concept model of the 2012 Detroit Auto Show, the 700C minivan. And this despite the fact that the automaker didn't even issue a formal press release on its conceptual people carrier.

But all for good reason as Chrysler brand global boss Saad Chehab explained in an interview with Australian news site Drive at the Cobo Center.

Chebab told the website that Chrysler did not release any supporting information on the 700C because it "wanted unsolicited opinion about the car and its potential" from the motor show visitors. He also said that the 700C was a last minute addition to Chrysler's Detroit Motor Show booth.

Unlike the 2013 Dodge Dart, the Chrysler Group was able to keep the 700C Concept under wraps until the grand opening of the 2012 Detroit Auto Show. In fact, the Auburn Hills based company did better than that: it has yet to release any information whatsoever on the concept model…

Given the lack of details, we can only speculate on the 700C though out first guess would be that it is a study previewing one of many possible design directions for a future replacement to the Town & Country.

Lately, there has been an abundance of news regarding the Chrysler Group's future plans. About a month ago, the automaker's CEO Sergio Marchionne told reporters that the Chrysler Group would stop selling duplicate offerings to provide each of its brands a stronger and more unique lineup.

As part of the firm's revised plan, Marchionne said at the time that the company would only offer a replacement for the Chrysler Town & Country discarding the Grand Caravan from Dodge's range.

And while that may be true for the U.S. market, the Detroit News is reporting today that the Dodge Grand Caravan will most likely live on in Canada, which would not get the next Town & Country.

If anything else, and with a few exceptions such as the Ypsilon supermini, the aging Musa and the Delta compact hatchback, Lancia's range is beginning to look eerily similar to that of the Chrysler brand.

At this week's 64th International Auto Show in Frankfurt, the Italian company displayed its entire lineup including the Thema sedan, Flavia Cabrio and the Voyager MPV, which are rebadged versions of the Chrysler 300, 200 Convertible and Town & Country respectively.

Remember the rebadged Chrysler Town & Country minivan that debuted at the Geneva auto show in March this year as the Lancia Grand Voyager? How can we forget, we hear some of you cry out loud.

Well, the…Italian Grand Voyager may have yet to appear on the firm's official webpage and Fiat's press division may still have that single image showing a Town & Country photoshoped with Lancia badges (no, really, 6 months after we reported it, the Italians continue to display the same digitally manipulated picture…), but the minivan has made its appearance on the road.

But not where you'd expect. The Lancia Grand Voyager was spotted by Carscoop reader Molly S. travelling alongside a light-blue Chrysler minivan on the M-14 highway in eastern Michigan.