During the past decade or so, many carmakers have looked into their past to shape their future: the BMW Group's new Mini, the Fiat Group's 500 and the Volkswagen Group's Beetle are among the most well-known examples. But as Mercedes-Benz found out the hard way, not all second comings prove successful.
And now, only a decade after resuscitating Maybach, Daimler is ready to accept defeat and stop producing the $350,000 luxury limousine when the next generation of the Mercedes-Benz S-Class hits the market in 2013.
“It would not make sense to develop a successor model”, Daimler Dieter Zetsche said in an interview with German daily Frankfurter Allgemeine Zeitung. “The coming S-Class is in such a way a superior vehicle that it can replace the Maybach.”
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