If you're into photography, then you've probably heard about cinemagraphs. If you haven't, then please allow us a moment to explain.
Cinemgraphs are still images that contain living elements within themselves. They are created by uniting a series of pictures or video frames into an animated GIF file resulting in a motionless picture in which a minor looped animation occurs.
In Citroën's case, the French automaker's British arm commissioned automotive photographer James Lipman and design agency TIZA Creative to produce a series of cinemagraphs to showcase the new DS5's interior and exterior.
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