The recent floods in Thailand added yet another headache to the Japanese car manufacturers’ executives, since many plants were forced to reduce production as parts supplies were severely disrupted for several weeks.
Nevertheless, Honda’s U.S. sales boss John Mendel issued a memo to the brand’s dealers on November 22, in which he instructs them to move “full speed ahead” in terms of sales. Mendel’s memo pointed out that “our product availability is good, our arrivals are good and we will continue to have media presence throughout the month of December.”
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