New Mitsubishi Mirage is a No Frills - Low Cost Entry in the Small Car Segment


You'd think that with the rise of the Korean auto industry, a troubled Japanese carmaker like Mitsubishi would up its game and even take some risks to gain a competitive edge.

Instead, Mitsubishi goes and creates the Mirage – quite possibly, the most bland looking city car in the market today…

But perhaps that was Mitsubishi's plan all along […] as the company claims that the design of the small subcompact model "was focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission."

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