The Bugatti Veyron Grand Sport L'Or Blanc celebrated its world premiere with an exclusive unveiling ceremony on June 30, 2011 in Berlin. This unique version of a Bugatti Veyron Grand Sport is the world's first motor car to wear the finest porcelain on its body, as well as in its cabin. The 2011 Veyron Grand Sport L'Or Blanc was made in partnership between Bugatti and the Königliche Porzellan-Manufatur Berlin (KPM). With it, the renowned manufacturer emphasizes the ability in creating pieces of automotive art.
"At first, it seems to be an unusual idea to use porcelain in a car, especially in the world's fastest convertible," comments Dr. Stefan Brungs, Director of Sales and Marketing at Bugatti Automobiles. "But this is what Bugatti stands for: the realization of exceptional ideas whilst striving for the utmost in quality and aesthetics. This allows us to continue Ettore Bugatti's heritage, who himself loved to experiment with new materials."
"The impulse for that partnership came from Rembrandt Bugatti's renowned elephant," tells Jörg Woltmann, owner of the Königliche Porzellan-Manufaktur Berlin (KPM) and car aficionado. "At the beginning, we wanted to integrate the sculpture in our product range, then we thought about the potential for a comprehensive service and finally the synthesis of ideas led us to this outstanding Grand Sport." Woltmann is enthusiastic about the "L'Or Blanc". "A number of superlatives are associated with porcelain from the Königliche Porzellan-Manufaktur Berlin: one says it has the most beautiful shapes and decors, it has the hardest weight and the whitest tone. Now, it is also the fastest porcelain."
The Bugatti Veyron Grand Sport "L'Or Blanc" presented in Berlin, is a one-of-a-kind creation. Nevertheless, the partnership is supposed to be continued, and Bugatti's designers received a lot of inspiration from porcelain painting offering a variety of new opportunities for the design.
Only this one example will be made, with an asking price of 1.65 million euros - equivalent to $2.4 million at today's exchange rates.
| Specifications | |
| Key: AT - automatic transmission, MT - manual transmission, F/R/AWD - front/rear/all wheel drive | |
| Powertrain | |
| Type | W16, Quad-Turbo |
| Displacement | 488 cu in (7993 cc) |
| Power | 1001 hp @ 6000 rpm |
| Torque | 922 lb-ft @ 2200-5500 rpm |
| Redline | n/a |
| Driveline | All Wheel Drive |
| Transmission | 7 Speed Automatic |
| Brakes & Tires | |
| Brakes Front - Rear | Ventilated Discs - Ventilated Discs |
| Tire Size Front - Rear | n/a |
| Exterior Dimensions & Weight | |
| Length | 175.7 in |
| Width | 78.7 in |
| Height | 47.4 in |
| Curb Weight | n/a |
| Performance | |
| 0-60 mph | 2.7 s |
| 1/4 Mile | n/a |
| 60-0 Braking | n/a |
| Top Speed | 253 mph |
| Fuel Economy | |
| Fuel Economy NEDC - Combined | 24.9 l/100 km |
| Origin & Price | |
| Origin | France |
| Base Retail Price (MSRP) | $2,400,000 |
